Do you own a business? Whether it’s large or small, if it’s new, you’ll need social media marketing strategies, and there are plenty of them available online. You’ll notice that such strategies are always encouraging you to create content, develop content calendars, and engage in creative activities. Do you know there are five steps to a sales funnel in social media management?
In this article, Fans Connector‘s expert marketers will break down the five stages of the marketing funnel, and by the end of it, you’ll understand how social media fits into each one. Let’s move into the depths.
What Is A Sales Funnel in Social Media Management?
In simple words, the sales funnel in social media management is mainly a model that illustrates the journey a potential customer go through from first learning about a brand to making a final decision like ‘purchase’. A sales funnel is mainly a buying process where potential customers convert into paying customers. It’s that simple.
Below, we discuss the five stages of a sales funnel.
Stage 1: Awareness
The first step focuses on making your presence known. During this stage, the customer learns about the products or services that you offer, as well as your brand. You can reach out to potential customers by creating centered content, compelled images, and relevant hashtags. You can also achieve this through advertising, inbound marketing, or word of mouth. So, at this stage, customers learn about your company first.
Stage 2: Interest
After you’ve captured the attention of your potential consumers, the next stage is to keep them interested. This is when the value of your material comes into play. Tailored postings, interactive stories, and direct involvement through comments and messages help you connect with your audience, making your brand more relatable and memorable.
At this point, customers begin looking into similar services or products. So, in this phase, you must highlight the most important aspects of your product or service. Here, you’ll help your audience identify and differentiate your products or services.
Stage 3: Evaluation
This is the phase where your potential leads compare you with your competitors. In this stage, they mainly start evaluating your provided solutions against your competitors’ solutions. That’s why you have to give them a reason to purchase it from you. If people compare you to your competitors and find that your brand provides greater value than your competitor’s, they will be more likely to buy from you. Isn’t it?
Stage 4: Decision
Once your customer has evaluated all the possible solutions out there, they will limit their list to a handful of alternatives. At this phase, your potential customer will begin weighing factors like pricing tiers and promotions. They’ll compare their budgets to each of the alternative options’ facilities. Here, you can give them a free trial option, which will encourage them to purchase from you in the near future.
Stage 6: Action/Conversion
This is the final stage of a sales funnel in social media management, where a person finally decides to purchase your product or service.
It’s a key moment. To make this happen smoothly, your social media posts should have easy links to buy things.
So, always try to make sure buying is simple and quick. You can use clear calls to action, like the “Buy Now” button on your landing page.
Final Thoughts
Now you have the proper knowledge of a sales funnel in social media management. The journey of a potential buyer from interest to final conversion is diverse. So you must have a thorough understanding of your target audience. To improve your company’s profitability, look into and assess your successful competitors’ sales funnel tactics. Businesses that maintain the social media sales funnel may boost conversion rates and build long-term relationships with their clients.